View Communications Jobs

Campaign Manager - Direct Mail Acquisitions
Michael Page

Sydney, NSW, AUSTRALIA, 2000 Contract 02 Sep, 2010

Leading Bank - Long Term Contract

Job Category: Marketing

Communications Manager - Consumer Goods Industry
Michael Page

Sydney, NSW, AUSTRALIA, 2000 Full Time 31 Aug, 2010

* Employer of choice * Develop and lead local Internal and External Communications strategies and provide guidance for regional strategy ...

Job Category: Marketing

Senior Marketing Specialist Club and Resorts
Carrera Partners Melbourne

Melbourne, VIC, AUSTRALIA, 3000 Full Time 26 Aug, 2010

Are you looking for a role in which your strategic expertise will drive the direction of this iconic organisation?

Job Category: Marketing

Community Relations Adviser
Talent 2

Melbourne, VIC, AUSTRALIA, 3000 Full Time 23 Aug, 2010

Fantastic new opportunity to join a leader in the construction and mining Industry

Job Category: Marketing

Marketing & Communications Manager Community Programs
Talent 2

Melbourne, VIC, AUSTRALIA, 3000 Full Time 13 Aug, 2010

> Community and Grant Programs > Social Media Focus > Up to $90k Package

Job Category: Marketing

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Marketing

People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
Marketing’s primary aim is generating a competitive advantage relative to its competitors.
Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
develop plans for advertising, sales promotion, public relations, personal selling and sales management

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